
Direct Line. Insurance for voice-over artists' pensions.
What puzzles me about Stephen Fry is not his on-again off-again love affair with twitter. I’m with him on that one. No, it’s that a man so erudite, compassionate and thoroughly – at least, seemingly – decent would sell a little portion of his soul to Direct Line insurance, in a faustian pact with Paul Merton, to voiceover a hideously conceived, inane animation. Ho-ho-ho, the silly big red telephone is chasing away a bumble bee from a picnic. Isn’t the insurance business warm, fuzzy and huggable?
Er, no. It’s not. It’s a business as slippery as a bag of jellied eels coated in Vaseline Intensive Care. One which will do anything it can to wheedle its way out of coughing up when we make a legitimate claim. Ho ho ho, if there’s any vol-au-vents left, they’re mine. But, sorry, you’re not getting a penny for your soiled carpet, old woman, your lifetime customer value’s just not worth it.
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